There’s a new astrology-based dating app in Los Angeles and New York. “Skeptics welcome,” says the makers of Struck, who say that pairing people based on zodiac signs is a great way to meet your match.
It also produces a dating show streamed live every week on TikTok. Although Kaplan declined to disclose user numbers, Snack, which launched in , was the 10th-most-downloaded dating app in the U.S. in August.
Schmooze, another dating app wooing Gen Z, is also organized around a form of digital content the generation has fallen in love with – memes.
Instead of people’s profiles, you’re immediately greeted with a meme set against a colorful, cartoon-like backdrop, with the choice to swipe right for “like” and left for “don’t like.”
